Ponder. Conspire. Digitize.

PAO’s Take note: Public Information Officers should pay attention to how the City of Minneapolis will be using Influencers to deliver messaging during the upcoming murder trial of Derek Chauvin, the ex-cop charged in George Floyd’s death. 

“The social media influencers, whose contracts have yet to be finalized, will be paid $2,000 each to share “city-generated and approved messages” targeting Black, Native American, Somali, Hmong, and Latinx communities. The effort is meant to dispel misinformation and avoid the unrest sparked by Floyd’s death last year, including violence and looting.”  

Read the full story on Fox News 

My questions:

  • How will government organizations manage the public information data associated with influencer campaigns?
  • What safeguards will be put in place to control the messages?
  • What type of vetting goes into finding the right influencers to support government communications?