Ponder. Conspire. Digitize.

How do they do it? And more importantly, why?

It’s one of the most common questions I get when talking with clients – and yes, even family members.

Fortunately for all of us, The New York Times did an experiment that resulted in a great story breaking down how advertisers know your every move – and what you’re likely to buy or do next.

This was an experiment in how far digital advertisers go to collect and use information about every part of our lives for profit. But it’s also the story of how our information is used not just to target us but to manipulate others for economic and political ends — invisibly, and in ways that are difficult to scrutinize or even question. And it’s a warning sign about the real-world political risks that come from this sophisticated guessing game, which is played in billions of transactions each day.

Read the full story NYTimes.com