Content Marketing is not the silver bullet for online marking, and it ain’t easy, but these days it should be a part of your marketing efforts. The big misconception is that your customers will go directly from reading your content to purchase your product. When that does not happen it is easy to give up.
Content Marketing is about building awareness and being a voice in the market. It is about introducing your brand to your potential audience and building a relationship with them. The only difference between content marketing and traditional networking and PR efforts is that you can do it from home in your PJs.