Thoughts, stories and ideas

Communication

What is the effect of
algorithmically delivered news?

Algorithmically delivered news that is based on user actions is reducing the diversity of the news we receive increasing the echoing of ideas. I was lucky enough to work in a real newsroom right before the industry started to tumble. Every day, the editors gathered at 10 a.m. to discuss what would make the paper…

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Misconceptions in Content Marketing

Content Marketing is not the silver bullet for online marking, and it ain’t easy, but these days it should be a part of your marketing efforts. The big misconception is that your customers will go directly from reading your content to purchase your product. When that does not happen it is easy to give up.…

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What the heck are technical requirements and how do I get some?

So, you want to build a website or an application, and some tech/geek is at your door asking for technical requirements. What do you do? Don’t panic. A project manager with strong technical skills could help you navigate the task, but just in case you find yourself in a new found project manager role, here…

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What is Purpose Driven Communications?

In a nutshell it is communicating with an identified purpose. It is when you decide — prior to hiring designers, prior to identifying your target audience and prior to developing a quip tag line — to clearly identify and support the goals of your organization through the use of communication techniques. To be clear we…

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Quick Social Marketing Tips

Quality over quantity: If what you are posting is not interesting or relevant than just don’t do it. People go online to be informed or be entertained; shoving coupons and advertisements at them will turn them off. Most important, your messages should be consistent, relevant and timely. Identify your Audience: Know who your audience is…

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