Ponder. Conspire. Digitize.
This is my blog text on old typewriter, retro toned conceptual image

Hi. I'm Chrissy Clary

I’m a senior-level strategist and marketing technology expert. I built my first website using Microsoft Frontpage in 2001 and my first chatbot in 2020 using IBM’s Watson Assistant.

I started my digital communications career in the United States Navy as a hospital corpsman. I was, somewhat randomly, assigned to the Public Affairs Office at Naval Hospital Jacksonville and told to build a website.

So I did.

I have been designing and building websites and communication machines ever since.

An undergraduate degree followed my time in the Navy, and that led to a position as Communications Director and Tourism Liaison with the local chamber of commerce in Central Florida. Working with local government, I learned the delicate art of bringing different people and ideas together to identify requirements and achieve a collective goal.

Later the writer in me was nurtured into existence by a newsroom full of snarky editors at the Daytona Beach News-Journal – where I held the position of Magazine/Online Editor. Some of that snark included assurances that Twitter was just a fad and that I needed to stop tinkering and get back to work.

Next, I found my way to NASA’s Kennedy Space Center and served in the strategic communications position focused on project management, process improvement, and executive and strategic communications.

In 2011, I joined Embry-Riddle Aeronautical University as a digital communications team leader in Information Technology; I oversaw a team of more than two dozen digital creative specialists and web developers.

I founded the Digital Communications Group in November 2018 to help marketing teams and agencies find and leverage the digital and technology resources needed to operate in today’s digital-first culture.

To that end, I have recently launched the marketer’s knowledge base. MartechKB.com is designed to help marketing and communications professionals cut through the chaos and find the right tool for the right job without a headache.

In 2020 I completed a master’s degree in Digital Media Design from Harvard University and a master’s in Internet Marketing from Full sail University in 2011. I am also a proud graduate of the University of North Florida’s Communications Program.

If you are dealing with a complicated marketing technology project and need a little help or maybe want to dish about the ethical and efficient use of technology and digital strategy, please reach out.