Skills:

  • Information architecture
  • Agile project management and software development
  • Marketing stack management (CRM/CMS and associated infrastructure)
  • Search engine optimization and marketing
  • Creative idea generation (leading strategy and design thinking sessions)
  • Product management
  • Digital advertising
  • User interface design
  • User experience research and testing
  • Vendor relations and negotiation
  • Motivating creative, content and development staff
  • Budget management

 

Work Experience:

Executive Director, Digital Strategy  

Embry-Riddle Aeronautical University

2011—Present

  • Lead key digital initiatives — acting as the project, design and strategy lead – spearheading efforts instrumental to the growth and evolution of the University
    • Redeveloped all university websites on the erau.edu domain
    • Designed and implemented a new internal student and employee portal
    • Lead digital communications plans and efforts – email, social, content marketing, personalization, search engine marketing
    • Manage $1 million + budget
  • Procure, oversee and set direction for marketing technology infrastructure
    • Embry-Riddle is currently leveraging Salesforce a Customer Relationship Management tool (CRM), and Sitecore and SharePoint Content Management Systems (CMS)
  • Provide marketing technology leadership
    • Understand product requirements, user flow, advise on user interface design and develop strategies for delivering targeted messages to domestic and international audience
    • Use Google and Sitecore analytics to set goals and report on key performance indicators
    • Leverage performance feedback to iterate and optimize designs and campaigns, ensuring high return on investment
    • Manage $300K digital advertising budget
  • Managed the reorganization of resources and staff, resulting in a successful digital strategy team devoted to building and maintaining websites, application and other dynamic business tools for Embry-Riddle
    • Team is comprised of four primary divisions: Content management, Digital Communication, Design and Development – total staff 25

 

Program and Project Coordinator, Strategic Communications (NASA KISS Contract)

REDE Critique, Kennedy Space Center, Florida

2009–2011

  • Conceived, developed, and implemented creative solutions to leverage new media to disseminate information, improve processes, and facilitate collaboration
    • Leveraged available technology to develop collaboration and employee information websites used to improve event planning, workflow, and message dissemination
    • Managed content, technology integration, and user training
    • Worked with executive staff, including Space Center CIO, to plan Kennedy Communicator (dynamic workforce communication Intranet portal); project brought IT, human resources, external relations, and public affairs departments together to implement online, integrated workforce communication strategy
  • Developed processes and identified areas for technical improvement for Space Center’s Speaker Bureau program, effort resulted in proper tracking and support of external relations
  • Designed and implemented technology tools to support event planning at Kennedy Space Center.

 

Magazine and Online Managing Editor

Daytona Beach News-Journal, Daytona Beach, Florida

2006–2010

  • Created and led graphic designers, technical staff, writers, and photographers in creation and management of entertainment website and event database
  • Management of entertainment website and event database that drew more than 350K visitors each month
  • Developed training program for journalists that included lessons on blogging, social networking, and incorporating search engine optimization into articles
  • Created internship program focused on developing techniques for increasing website traffic

Communications Director

Flagler County Chamber of Commerce, Palm Coast, Florida

2003–2006

  • Worked with technical consultants and vendors to develop website to promote tourism in Flagler County
  • Conceived, managed, and marketed Flagler County Creek Side Festival, which drew more than 5k people in its first year and has been ongoing for 10 years
  • Developed successful communication and public relations programs
  • Acted as chamber spokesperson for media interviews

 

United States Navy, 1997–2002

Hospital Corpsman

 

Education:

MA, Digital Media Design (expected completion 2018)

Harvard Extension School

Online

 

MS, Internet Marketing, 2011

Full Sail University

Winter Park, FL

 

BS, Communications, 2004

University of North Florida

Jacksonville, FL

 

Awards:

  • Performance Award, KISS Contract, for excellent support and leadership of KSC’s strategic communication activities
  • KSC Group Achievement Award for contributions to KSC Public Affairs in support of Mission STS-135, the final launch of the space shuttle program
  • Center Director Gold Dollar Award for strategic communication and web development efforts
  • KSC Group Achievement Award for assisting with President Obama’s visit to Kennedy Space Center
  • Navy Achievement Medal, assisted in performing life-saving CPR on a fellow sailor
  • Florida Society of News Editors—Third place for niche website
  • Society of Professional Journalists—Third place for website design