• Information architecture
  • Agile project management and software development
  • Marketing stack management (CRM/CMS and associated infrastructure)
  • Search engine optimization and marketing
  • Creative idea generation (leading strategy and design thinking sessions)
  • Product management
  • Digital advertising
  • User interface design
  • User experience research and testing
  • Vendor relations and negotiation
  • Motivating creative, content and development staff
  • Budget management


Work Experience:

Executive Director, Digital Strategy  

Embry-Riddle Aeronautical University


  • Lead key digital initiatives — acting as the project, design and strategy lead – spearheading efforts instrumental to the growth and evolution of the University
    • Redeveloped all university websites on the domain
    • Designed and implemented a new internal student and employee portal
    • Lead digital communications plans and efforts – email, social, content marketing, personalization, search engine marketing
    • Manage $1 million + budget
  • Procure, oversee and set direction for marketing technology infrastructure
    • Embry-Riddle is currently leveraging Salesforce a Customer Relationship Management tool (CRM), and Sitecore and SharePoint Content Management Systems (CMS)
  • Provide marketing technology leadership
    • Understand product requirements, user flow, advise on user interface design and develop strategies for delivering targeted messages to domestic and international audience
    • Use Google and Sitecore analytics to set goals and report on key performance indicators
    • Leverage performance feedback to iterate and optimize designs and campaigns, ensuring high return on investment
    • Manage $300K digital advertising budget
  • Managed the reorganization of resources and staff, resulting in a successful digital strategy team devoted to building and maintaining websites, application and other dynamic business tools for Embry-Riddle
    • Team is comprised of four primary divisions: Content management, Digital Communication, Design and Development – total staff 25


Program and Project Coordinator, Strategic Communications (NASA KISS Contract)

REDE Critique, Kennedy Space Center, Florida


  • Conceived, developed, and implemented creative solutions to leverage new media to disseminate information, improve processes, and facilitate collaboration
    • Leveraged available technology to develop collaboration and employee information websites used to improve event planning, workflow, and message dissemination
    • Managed content, technology integration, and user training
    • Worked with executive staff, including Space Center CIO, to plan Kennedy Communicator (dynamic workforce communication Intranet portal); project brought IT, human resources, external relations, and public affairs departments together to implement online, integrated workforce communication strategy
  • Developed processes and identified areas for technical improvement for Space Center’s Speaker Bureau program, effort resulted in proper tracking and support of external relations
  • Designed and implemented technology tools to support event planning at Kennedy Space Center.


Magazine and Online Managing Editor

Daytona Beach News-Journal, Daytona Beach, Florida


  • Created and led graphic designers, technical staff, writers, and photographers in creation and management of entertainment website and event database
  • Management of entertainment website and event database that drew more than 350K visitors each month
  • Developed training program for journalists that included lessons on blogging, social networking, and incorporating search engine optimization into articles
  • Created internship program focused on developing techniques for increasing website traffic

Communications Director

Flagler County Chamber of Commerce, Palm Coast, Florida


  • Worked with technical consultants and vendors to develop website to promote tourism in Flagler County
  • Conceived, managed, and marketed Flagler County Creek Side Festival, which drew more than 5k people in its first year and has been ongoing for 10 years
  • Developed successful communication and public relations programs
  • Acted as chamber spokesperson for media interviews


United States Navy, 1997–2002

Hospital Corpsman



MA, Digital Media Design (expected completion 2018)

Harvard Extension School



MS, Internet Marketing, 2011

Full Sail University

Winter Park, FL


BS, Communications, 2004

University of North Florida

Jacksonville, FL



  • Performance Award, KISS Contract, for excellent support and leadership of KSC’s strategic communication activities
  • KSC Group Achievement Award for contributions to KSC Public Affairs in support of Mission STS-135, the final launch of the space shuttle program
  • Center Director Gold Dollar Award for strategic communication and web development efforts
  • KSC Group Achievement Award for assisting with President Obama’s visit to Kennedy Space Center
  • Navy Achievement Medal, assisted in performing life-saving CPR on a fellow sailor
  • Florida Society of News Editors—Third place for niche website
  • Society of Professional Journalists—Third place for website design