Services
Ponder
Design Thinking Workshops
Persona Creation
Market & Audience Research
User Testing & Journey Documentation
Conspire
Define the Ideal User Journey
Advanced Digital Strategy Development
Go-to-market Planning
Gap Analysis & Roadmapping
Digitize
Wireframe & Prototypes
Data, user, & content flow
Chat & Content Strategies
Define User Stories & Requirements
Services
Ponder
Design Thinking Workshops
Persona Creation
Market & Audience Research
User Testing & Journey Documentation
Conspire
Define the Ideal User Journey
Advanced Digital Strategy Development
Go-to-market Planning
Gap Analysis & Roadmapping
Digitize
Wireframe & Prototypes
Data, user, & content flow
Chat & Content Strategies
Define User Stories & Requirements
The City of Minneapolis leveraging influencers during the trial of ex-cop charged in George Floyd’s death
PAO’s Take note: Public Information Officers should pay attention to how the City of Minneapolis will be using Influencers to deliver messaging during the upcoming murder trial of Derek Chauvin, the ex-cop charged in George Floyd’s death. “The social media influencers, whose contracts have yet to be finalized, will be paid $2,000 each to share “city-generated and approved messages” targeting…
Fun with Systems Engineers
I worked with INCOSE, a vibrant community of systems thinkers who devote their free time to making the world a better place. I enjoy the work, and you know, these systems engineers are hilarious sometimes. One systems engineer scheduled two with the same name to co-present. Chaos ensued. UPDATE: In a recent tweet, the aforementioned…
Strategic Plans Start with Goal-Setting
Any good digital strategist knows this. Setting clear goals is the first step to an effective go-to-market plan. If you don’t know where you want to take your business, how can you build a practical roadmap? When making plans, you can only be strategic by setting clear goals first. As one management consultant, said, “If you don’t know your destination, you’ll end…
Exploring the Magic of Generative AI: Making Sense of Artificial Creativity
This article was written by Chatbot App, photo by the ChatGPT App In artificial intelligence (AI), generative AI is a fascinating area of exploration. It is the branch of AI that enables machines to create original content, such as images, music, and text, without human intervention. The world of generative AI has been captivating my…
The Case Against Online Anonymity: Navigating the Digital Dilemma
In the digital age, anonymity online can be a contentious issue. While the ability to remain anonymous can offer benefits, such as increased engagement rates, it also presents a significant challenge in ensuring accountability and safety on the Internet. If you think this doesn’t affect you, think again; According to the U.S. Department of Justice,…