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Ponder
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Define the Ideal User Journey
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Services
Ponder
Design Thinking Workshops
Persona Creation
Market & Audience Research
User Testing & Journey Documentation
Conspire
Define the Ideal User Journey
Advanced Digital Strategy Development
Go-to-market Planning
Gap Analysis & Roadmapping
Digitize
Wireframe & Prototypes
Data, user, & content flow
Chat & Content Strategies
Define User Stories & Requirements
Are you worried about the machines taking over? I am.
AI isn’t perfect yet – I’m not a fan of snakes, but in this case, the AI was undoubtedly pulling from the fact that I’m a Florida girl and an outdoor enthusiast. The machine guessed wrong, but not drastically. It worries me not when the machine guesses wrong; it is all the times it guesses…
Help a girl out. User test please!
I am enjoying a beautiful Florida Saturday with Cafe con Leche, an incredible Cuban breakfast sandwich, working on the Marketer’s Knowledge Base. It is getting close now. Launch I mean. The closer I get the harder it is to stay confident. But I have been here before. And I know I got this. I am…
Exploring the Magic of Generative AI: Making Sense of Artificial Creativity
This article was written by Chatbot App, photo by the ChatGPT App In artificial intelligence (AI), generative AI is a fascinating area of exploration. It is the branch of AI that enables machines to create original content, such as images, music, and text, without human intervention. The world of generative AI has been captivating my…
The Case Against Online Anonymity: Navigating the Digital Dilemma
In the digital age, anonymity online can be a contentious issue. While the ability to remain anonymous can offer benefits, such as increased engagement rates, it also presents a significant challenge in ensuring accountability and safety on the Internet. If you think this doesn’t affect you, think again; According to the U.S. Department of Justice,…
Go easy on the Negative Emojis in Digital Conversations
According to research by the University of Ottawa, recipients of text messages assume negative words, and emojis carry more emotional weight than positive words and emojis. Even when it comes to sarcastic texts, which normally comprise a negative message and a positive emoji, recipients are likely to overlook the positive emoji and focus on the…