If you build something they may come, but if it does not work well for them they will leave. Make sure anything you are designing focuses on the human need.
This video of usability testing on fruit, borrowed from Blink UX, takes a fun look a the process. Enjoy!
Content Marketing is not the silver bullet for online marking, and it ain’t easy, but these days it should be a part of your marketing efforts. The big misconception is that your customers will go directly from reading your content to purchase your product. When that does not happen it is easy to give up.
Content Marketing is about building awareness and being a voice in the market. It is about introducing your brand to your potential audience and building a relationship with them. The only difference between content marketing and traditional networking and PR efforts is that you can do it from home in your PJs.
— Video borrowed from SEO MOZ’s Whiteboard Friday series
So, you want to build a website or an application, and some tech/geek is at your door asking for technical requirements. What do you do?
A project manager with strong technical skills could help you navigate the task, but just in case you find yourself in a new found project manager role, here are four tips:
1. Keep an eye on the prize
The key to getting the technical requirements right is to focus on your project goals first.
Clearly identify what your outcomes should be and get feedback from your stakeholders. If you don’t know what your goals or outcomes should be, your project will be all over the place and it will have a hard time getting off the ground.