Chrissy Clary

ponder. conspire. digitize.

Category: Creativity (page 2 of 2)

What the heck is a Wiki?

Part of the problem here is that people are jumping into online marketing and having to deal with new terminology. Here is a quick rundown of what’s what and how to use it.

Blogs: Formally Web Logs are online journals. Items are posted and displayed in the sequence written. Popular free platforms include Google Blog Spot and WordPress. Blogs are powerful tools for website updating and management allowing the owner to login and post, bypassing a dependence on developers. Blogs appeared in the 1990s and have continued to grow in popularity ever since. Twitter is a type of blog called a Micro-blog working much like any other blog but only allowing users to post 140 characters.

Forums: Online communities or discussion boards. Users who share similar interest congregate online to discuss targeted topics. Forums are an important part of any online marketing program. Because the subjects are niche oriented a business can communicate with users about issues related to topics the business deals with. Word of caution, do not hard sell anything in forums they are often moderated and users will reject that approach. Start by simply participating in the conversation and encouraging two-way communication.

Wikis: A website powered by a database of information updated by online users. These systems allow the easy creation and editing of topical information — off topic information may be removed. Don’t try to post online advertisements about your businesses, but do write about things you are an expert on. According to Wikipeda, wiki sites first appeared in the mid 1990s.

Video and photo sharing: Sites like YouTube and Flickr allow the free and easy viral sharing of videos and photos. These files tend to be quite large and can eat storage space. When information “goes viral” it means it has gained widespread popularity through the process of Internet sharing.

Social news: Sites like Digg, launched in 2004, allow users to submit and vote on links or news stories. Votes from the community determine the placement or visibility of content submitted, those with higher ratings receiving higher placement. The social news phenomenon has led to the emergence of news aggregator sites where stories are collected and presented based on interest or topic. Marketers are free to share articles they write or articles found on other sites.

Mobile applications: These are little computer programs for your phone. iPhone is perhaps the most well know device using applications. Many of these programs are the quick, on the go link to social networking platforms. A site like Urbanspoon allows users to find a restaurant on the go. It is important, epically for businesses like attractions and restaurants, that the information on these apps is checked for accuracy. There is also an opportunity to react to bad comments and businesses are free to do so on some but should avoid nasty debates. Remember the Internet allows two-way communication, use it.

Innovation before income, hope for finding newspaper’s missing link

I work in a room full of journalists. They are print people. They work day and night to meet a deadline. Each day a new deadline.

At some point in the last 15 to 20 years they were introduced to the internet. From what I can tell it was a slow introduction, recently accelerated by the shift in the economy.

This room of journalists, I can only assume, is much like other newsrooms full of writers working under the constant question of what the future will hold.

The room is abound with ideas and theories, none being obvious large revenue generators. The journalists separate themselves from the thought of how their mission will be funded and focus on the quality of their work and trying to understand the evolving beast that is the World Wide Web.

I find myself in a lucky position. I am a entertainment editor working fully online. Each day, I function in an environment fueled more by the hope of finding the link to newspapers of the future than the guarantee of a big payoff. Of course, there is a hope that the link will be the payoff.

I cannot speak to how my coworkers feel. I can only relate my own anxieties and hopes about the future. But let me make this clear, while there is a lot of anxiety there is as much, if not more, hope.

The shift in newspaper revenue, while devastating for many, may be necessary for news generators at all levels to look at their processes and procedures and put innovation before income.

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