Chrissy Clary

ponder. conspire. digitize.

Category: Creativity (page 1 of 2)

The Dilemma of the
Digital Strategist

Since 2001, I have been building devices designed to communicate using the Internet. I’m a digital strategist with a portfolio of websites and digital marketing campaigns.

I have grown curious about the effects of my work, and the work of others like me, on people around the world.

In an attempt to scratch this itch, I’ve been asking a lot of questions and digging around in the literature. The bumper sticker on my worn-out Honda CRV reads, “I’m not lost, I am exploring.” That concept is the lens I used as I explored the idea that the Internet has had and is having a profound influence on how we think, what we know, and how we relate to one another.

One concern I have centers around ethics, or the potential lack thereof, within the community of people working in digital strategy.

Corporations and large organizations now hold astounding amounts of data on all of us. With machine learning, algorithmic targeting, and carefully curated messaging, they are trying to deliver you messages that you will find engaging (Davis and Patterson, 2012).

Eric Schmitt explains how it works at Google in this interview on YouTube.

Here, Schmitt says that at Google, the idea “is to get right up to the creepy line but not cross it.” He talks about the “creepy line” but does not draw that line for us. How do we know where that line is? In many cases, companies are not clarifying their ethics regarding online communications. Instead, the line is a proprietary idea held and perhaps only partially understood within that organization.

Don’t get me wrong, I love googling just as much as the next person. My concern is about the ethics practiced by many organizations regarding data mining and targeting. The dilemma is becoming clear. Digital strategist are working to expand the Internet without defined ethical guidelines.

Perhaps a larger concern for me is with respect to my own ethical practices. This exploration has brought me to the realization that my ethics are based on practices of the past even as I help to build the communication machines of the future.

As a digital leader at my organization I have a responsibility to help establish and communicate our ethics and attitudes on this subject. Having a core understanding of how my decisions affect others will aid me in drawing a creepily line of my own.

I start by attempting to answer the following questions:

  • What is the effect of algorithmically delivered news?
  • What data do they have on us?
  • How do we know what to trust?
  • Who do we trust?
  • Where does the conversation around digital marketing ethics sit today?

This list is incomplete; there are so many more questions, but it would be impossible to list them all and try to answer them all. My journey is only beginning.

Now Read: What is the effect of algorithmically delivered news?

 

References:

Davis, K. & Patterson, D. (September 20, 2012). Ethics of Big Data. O’Reilly Media, Inc.

Eric Schmitt discusses how algorithmic targeting works at Google (2011). Retrieved from https://www.youtube.com/watch?v=uB-2n6KSYWk

 

Home Sweet Home

Going to school as an adult is an interesting thing. I think the experience becomes less chase and race and more about simple exploration. Most recently I’ve had the opportunity to take a Photography class with the Harvard Extension School, and while all of the classes I have taken with Harvard have delivered some type of enrichment, this one came in a much more physical form. This is because few people want photos of my home or office, so to pass the class I needed to get out of my routine and explore the world around me.

I like to travel and explore, this time I kept it local and explored my home state of Florida. I wanted to see what I might find if I looked more closely. The images that follow are of several explorative days on the road with my trusty sidekick Candy Clary (my Mom).

I wish everyone took the time to simply drive around and observe. Maybe a few of my shots could encourage others to stop at a few rusty road side attractions.

Enjoy,
Chrissy

De Leon Springs, originally a sugar plantations built by slaves, turned road side attraction (with Water Skiing Elephants), turned State Park, features a natural swimming pool. The pool is spring fed and maintains a constant temperature of 72 Degrees Fahrenheit. Photo taken on Dec. 12, by Chrissy Clary.

De Leon Springs, originally a sugar plantations built by slaves, turned road side attraction (with Water Skiing Elephants), turned State Park, features a natural swimming pool. The pool is spring fed and maintains a constant temperature of 72 Degrees Fahrenheit. Photo taken on Dec. 12, by Chrissy Clary.

Artist do their best to capture the beautiful day on the banks of the Silver Spring River. Photos taken on December 11, 2016 at Silver Springs State Park, By Chrissy Clary.

Artist do their best to capture the beautiful day on the banks of the Silver Spring River. Photos taken on December 11, 2016 at Silver Springs State Park, By Chrissy Clary.

Slick fish bones collect on the river bank in Tarpon Springs Florida a town known for sponges and Greek food. Photo Taken on December 10 in Tarpon Springs Florida, By Chrissy Clary.

Slick fish bones collect on the river bank in Tarpon Springs Florida a town known for sponges and Greek food. Photo Taken on December 10 in Tarpon Springs Florida, By Chrissy Clary.

While the Mermaids of Wiki Wachee are unforgettable Manatee sightings are pretty special too. This baby was hanging out with with the rest of her pod in the safety of the state park. Once upon a time manatee were thought to be mermaids so it is fitting that they would find a safe spot at Wiki Wachee springs, a place made famous for turning beautiful girls into underwater performers. Photos taken Dec. 12, 2016 at Wiki Wachee Springs State Park, FL, by Chrissy Clary.

While the Mermaids of Wiki Wachee are unforgettable Manatee sightings are pretty special too. This baby was hanging out with with the rest of her pod in the safety of the state park. Once upon a time manatee were thought to be mermaids so it is fitting that they would find a safe spot at Wiki Wachee springs, a place made famous for turning beautiful girls into underwater performers. Photos taken Dec. 12, 2016 at Wiki Wachee Springs State Park, FL, by Chrissy Clary.

 

For a short time when she was a child my mom lived in a town called Wiki Wachee Springs. If you have never heard of the place, In its hey day it was a pretty big deal. This small, Florida roadside attraction features an underwater stage where guests sit and watch women dance like mermaids might dance. In the 1960 millions of people attended shows, but today the the park is a shadow of its former self. Interestingly the ladies performing were were not those who appear on the Wiki Watchee Website, they were a group of former Mermaids who ranged in age from 50 something to 71. Photos taken Dec. 12, 2016 at Wiki Wachee Springs State Park, FL, by Chrissy Clary.

For a short time when she was a child my mom lived in a town called Wiki Wachee Springs. If you have never heard of the place, In its hey day it was a pretty big deal. This small, Florida roadside attraction features an underwater stage where guests sit and watch women dance like mermaids might dance. In the 1960 millions of people attended shows, but today the the park is a shadow of its former self. Interestingly the ladies performing were were not those who appear on the Wiki Wachee Website, they were a group of former Mermaids who ranged in age from 50 something to 71. Photos taken Dec. 12, 2016 at Wiki Wachee Springs State Park, FL, by Chrissy Clary.

Indian Summer Behives collect yummy honey. The Indian Summer Honey company migrates from Florida to Wissconsin and then back again to take advantage of prime honey making weather. Photo taken on December 11, 2016, at Indian Summer Honey Farm, by Chrissy Clary.

Indian Summer Beehives collect yummy honey. The Indian Summer Honey company migrates from Florida to Wisconsin and then back again to take advantage of prime honey making weather. Photo taken on December 11, 2016, at Indian Summer Honey Farm, by Chrissy Clary.

This De Leon Springs Park Ranger takes a break to catch up on the news while she waits on her next group of boat passengers. Photo taken December 11, 2016, at De Leon Springs State Park, by Chrissy Clary.

This De Leon Springs Park Ranger takes a break to catch up on the news while she waits on her next group of boat passengers. Photo taken December 11, 2016, at De Leon Springs State Park, by Chrissy Clary.

Creativity is hard work…

Sometimes we toil long hours and sometime the ideas just pop into our heads, like divine inspiration.  Brainstorming and white-boarding can help, but sometimes letting go a little is what you or your staff need in order to get the creative juices flowing. If you manage a creative workforce don’t forget to nurture their brilliance by allowing a little daydreaming from time to time.

This interesting infographic helps to remind me that while it ain’t digging ditches, it ain’t always easy either.

The path to creativity

The path to creativity

— Graphic borrowed from VirusComix.com
— Shared by Shelley H. Carson, PhD, Department of Psychology Harvard University

What the heck are technical requirements and how do I get some?

So, you want to build a website or an application, and some tech/geek is at your door asking for technical requirements. What do you do?

Don’t panic.

A project manager with strong technical skills could help you navigate the task, but just in case you find yourself in a new found project manager role, here are four tips:

1technical-requirements21. Keep an eye on the prize
The key to getting the technical requirements right is to focus on your project goals first.

Clearly identify what your outcomes should be and get feedback from your stakeholders. If you don’t know what your goals or outcomes should be, your project will be all over the place and it will have a hard time getting off the ground.

Continue reading

Crowd Accelerated Innovation

“TED’s Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation — a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. And for TED, it means the dawn of a whole new chapter.” — Ted.com

Watch the video. Then step back and ask yourself “how can you as a communicator help your organization accelerate innovation?” (Hint: think outside the box)

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